Irish companies are ignoring a new internet domain name which was launched last week. According to industry executives, the take-up of dotmobi (.mobi) web addresses among Irish companies has been negligible, leading to fears that the new domain name may prove to be a flop.
"There isn't much from our customer base,'' said Eoin Costello, managing director of Novara, one of the largest Irish domain registry companies. "But it might be bigger in the US than in Ireland.''
But figures from dotmobi.org, the domain's official regulation body, show that just 13,000 completed registrations have been accepted, worldwide, for a dotmobi address.
"We got a few e-mails about it a while ago, but no more than 20,'' said David Curtin, chief executive of the Dot Ie Domain Registry (IEDR), Ireland's dot ie regulator.
Dotmobi has been developed specifically to help companies identify their websites as mobile phone friendly. The domain name is being backed by industry heavy hitters such as Vodafone, Nokia and Microsoft.
The low number of registrations could reflect scepticism about the value of online services offered to mobile phones. However, others have attributed the low interest in dotmobi to "domain-name fatigue''.
"There's no particular need for dotmobi,'' a senior lawyer for US telecoms company Verizon said in a statement last week.
"A lot of the new domain names just compound the problem of trademark infringement and fraud.''
Irish companies are still smarting from the negative experiences suffered during the launch of the doteu (.eu) domain name earlier this year. Thousands of companies reported instances of cybersquatting by internet fraudsters seeking to sell companies' doteu domains back to them for an inflated price. This led to companies having to engage in ``defensive registrations'' to avoid having their name registered by others.
"That concern will be there with dotmobi,'' said Curtin. "It is going to be a free for all. If there is one impact of the .eu landrush it is that a lot of companies were caught napping and there's no doubt that there are a huge number of defensive registrations.''
However, dotmobi.org has raised the price of dotmobi registrations to try and combat cybersquatting.
"I would hugely welcome dotmobi as a new domain, because it allows you to be mobile on the internet,'' said Curtin.
"When you combine that with the growth of wi-fi and 3G, it promises to let people be truly location independent.''
