Bebo Ireland's visitor figures are hard to swallow

Can Bebo really be as popular as it claims to be in Ireland? According to the folks at Generator (which sells ads onto Bebo), it has 1,120,969 "registered" Irish users. But only a small fraction might use the service regularly, right? Not according to Generator. It claims that a whopping 439,657 Irish people are "active" users, meaning they use the site at least once a week. The ad firm also quotes Bebo's Comscore figure for May as 579,000 "unique" users. Are there really more people watching Bebo than the majority of TV shows? Or any single radio show? It's hard to believe.