O2 launches 3.6Mbs broadband for €40 per month

O2 has followed Vodafone and 3 Ireland in launching a HSDPA broadband service. It is the most expensive service of the three, at €40 per month (unless you buy other O2 services too). Here's the press release they put out today:

"O2 Broadband, through a wireless USB modem, will enable up to 10GB of data to be downloaded as standard per month, with no additional charges for occasional usage in excess of this. O2 is the first mobile provider in Ireland not to automatically charge customers if they exceed the 10GB usage limit, subject to fair usage policy.
The service will initially be available for a three month introductory price of €15 per month for those with an existing O2 post-pay voice connection or for new post-pay customers taking a voice connection (Post-pay Price Plan Active Live 150 or above). It will be €20 for all other customers. Following the three month promotional period, the monthly cost is €30 (with voice connection -- Post-pay Price Plan Active Live 150 or above). For all other customers the cost is €40 per month. The USB modem will be priced from €69 (all prices quoted are inclusive of VAT)."