At UPC's broadband conference yesterday, the broadband director of Virgin Media, Jon James, gave a genuinely interesting presentation about what Virgin has done in Britain.
In a nutshell, the company decided to get a reputation for being the highest quality, highest speed outfit in town. So it pulled its 2Mbs service completely and bumped everyone up to 10Mbs, for no extra charge. That now costs £14 (about €18) per month. For £20 per month you get 20Mbs. And for £28 per month, you get 50Mbs.
It also decided that it had to back up what it was selling. So its 10Mbs product averages 8.6Mbs. That's pretty decent, compared to most other services in the British market. And it's fantastic compared to contention issues here.
And demand? James admitted that there were very few things on the web to satisfy a mass market 50Mbs product. (He said that BBC's HD iPlayer is now becoming a mass market service.) But he said that Virgin was taking a deliberate approach to give the speed out first. Note to Irish operators :)
This post sounds WAY too good to be true. I chose to ignore it completely and smile away on dial-up back in Kerry
No rush now, throw on the kettle there love, this image will be loaded up in no time. There look another 1 pixel horizontal line. Wahoo!
Posted by: Joe Scanlon | September 09, 2009 at 11:47 AM