This is shrouded in mystery, as operators say that it is 'commercially sensitive'.
What that really means is that they all know each others' upgrade plans and don't want punters to think that they may be operating on a closely aligned standard.
From my research, here are O2's upgrade criteria:
'Silver' upgrade -- €600 spend required
'Gold' upgrade -- €1,000 spend required
'Platinum' upgrade -- €2,000 spend
'Diamond' upgrade -- €5,000 spend
To the best of my knowledge, you can not avail of your upgrade until your contract is finished. In other words, even if you spend €20,000 on your bill, you must still wait unti your 12 or 18 month contract is up to claim the upgrade(s).
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