Is your competitor registering Google Adwords that belong to you?

Google makes 97 per cent of its annual $24 billion from advertising. And almost all of this comes from its Adwords.

As a business trader, you can buy adwords that you think will lead people to your website. But what happens if one of your competitors buys an adword that should be yours? For example, your name or a trademark you've registered?

This has been an ongoing issue for years. Today, the European Court Of Justice finally settled the matter. Your competitor is not legally barred from buying your trademarked adword. But if you complain about it to Google, and you have a valid case, the search engine will withdraw that word or phrase from your competitors' Adwords account.

It's not a perfect solution, but it clarifies matters somewhat.