Paul Shiels (pictured) and Mark Northam have come up with software that will stamp and track songs all over the internet.
It means that whenever any of 10,000 global radio stations plays their song, the band or music company will know. They'll also get a recorded MP3 snippet of it. Which means that if the station didn't pay royalties, the band can send them an invoice, with the MP3 snippet as proof.
His company's name is Tunetrak. It's a very attractive idea for the music industry. Unsurprisingly, it has already attracted significant interest. One music company has put up "several hundred thousand" euro to fund the project, which has just finished a three-month funded stint in the National Digital Research Centre.
"This will give bands in-depth intelligence as to where their music is being played, all over the world," said Shiels. "It's the first time that this capability will be open to bands and music publishers. At present, there are media monitoring services, but they only operate in small territories."
"The software takes an MP3 recording of the broadcast, for use by the band or label. So they can then approach the radio or television station with evidence of its having been played," said Shiels.
Shiels said that Tunetrak has already struck deals with the Vatican, the Elvis Foundation and the Martin Luther King Foundation on tracking copyrighted music and speeches.