This time next week, I'll be up to my neck in wireless controllers, first-person shooters and 3D games.
That's because I'm off to the biggest video games expo in the world: E3. The conference holds added appeal for Ireland, following the announcement by uber-games developer, Electronic Arts, that it is to increase its presence in Ireland. (One of the games being worked on here will be the mega-budget Star Wars: The Old Republic.)
Gaming is now big business. Major titles such as Gears Of War or Grand Theft Auto gross more than all but a handful of blockbuster movies. Even the marketing budgets for these games stretch to $20 million dollars.
The Irish gaming developer sector is small, but is growing. I hope to touch base with a few Irish firms at E3. Other than that, I'm looking forward to seeing just how extensive the gaming industry's is to 3D gaming.
I'll be blogging extensively from the conference next week. If you've any questions or notes, leave a message here or get me on Twitter (@adrianweckler).
So jealous you are going to E3. I'd be interested in seeing a list of Irish companies attending.
Posted by: John McGuinness | June 10, 2010 at 12:50 PM